they’re almost here..

So now that I can tell you, I don’t know what to say..

Our 2 little friends will be birthed very very soon… I never thought that the gestation period for our new logo/identity & website was going to be 6 months. Turns out that’s how long it takes me to grow a tiny idea into a real life business personality..

We first met with our designer/obstetrician in June & spoke about how babies are made..   awesome babies..  awesome baby logo’s & awesome baby websites.. An idea still needs to be fertilized or it dies – planning, sculpting, shaping, colouring, positioning, drawing.. – Communicating your ideas to another person is difficult.. Important things can get lost in translation..  But we have finally done it.. & we are sooooo happy!

Yes there have been tears, there have been late nights, times of unbelievable doubt, technical issues – the result feels very right to me now, but I’m still afraid.. I have poured a lot of myself into this new identity & if the earth world doesn’t dig it, does that mean they don’t dig me? oooh scary..

Take a mixture – 51% essence of Todd, combine with 49% essence of Alyda..  Mix vigorously..  Add mixture to awesome/fresh/creative/open-minded design team (that welcomes creative input from their client).. Add many meetings, heaps of coffee + lots of laughs..  Add lots of sketches & scribbles, add 10 hundred hours of Todd thinking about things & changing his mind, add disagreements between Alyda & Todd, add 2134 alternative ideas & solutions – then throw them in the bin, add tears, add hugs, add more meetings, add 76547 phone calls to designer & you’re nearly there..   Well, we’re nearly there..

I’m going to start International “Hug your Designer” Day..

Soon, our 2 little friends will be set free.. Standby for transmission..

posted by : (no Alyda & I are not having real babies…. yet)

show hide 14 comments

22 November 2010 - 12:42 pm

Sally Ogilvie Ooh lala – tres chic and lovely. I can’t wait to see more – we want more!!!!

22 November 2010 - 12:28 pm

Fiona Ohhhh! Can’t wait to see the new baby Mcgaws! I love new stuff:)

22 November 2010 - 9:40 am

Kristen the benefit of being your own designer, you get to have these conversations/arguments/toing and froings with yourself.. constantly, and at 3am.

22 November 2010 - 12:24 am

Melinda Ooh, how exciting! Looking forward to seeking your new look… And meeting the “kids”!

21 November 2010 - 11:20 pm

em O.M.G!!! I just got a sick excited little feeling in my tummy whilst thinking… ‘I can’t believe this is how they’re telling me they’re having TWINS!! On their blog!!’ and then I read on… Congrats on the nearly-ness of your new SUPER cool friends xo ;)

21 November 2010 - 11:18 pm


21 November 2010 - 7:22 pm

Jason You did all that from under a bookshelf while riding your new bike? LOL :o) Looking good dude!

21 November 2010 - 7:05 pm

Pobsicle agreeeeeeeeed!!! and can’t wait to have babies at the same time too! (real ones) :)

21 November 2010 - 4:59 pm

Siany OMG at first I thought you were going to have babies and was like squee little McGaws!! haha This however is tres exciting, bring it on!! xx

21 November 2010 - 3:50 pm

Anya Can’t wait to see the new you :)

21 November 2010 - 3:46 pm

Katie Kolenberg Woohoo! Can’t wait to see!!!

21 November 2010 - 3:01 pm

Deb I want to see now!!!

21 November 2010 - 2:27 pm

samm blake love what I have seen so far todd and alyda! cant wait to see the rest :) the world will dig it, I am positive of it :)

21 November 2010 - 2:24 pm

Polka Dot Bride YAY! I can’t wait ! All the best for the birth!